Between Feb 9–16, 2026, sports prediction markets exploded in activity. Super Bowl markets alone saw ~$1.5B traded, with Kalshi crossing $1B daily volume. The week also exposed key industry risks, settlement disputes, information leaks, insider-trading cases, and regulatory crackdowns.
Sports has officially become the dominant category in prediction markets, but with growing scrutiny. Let’s deep dive 👇
Super Bowl drove $1.5B volume
- During Super Bowl week, prediction markets recorded historic trading activity.
- Nearly $1.5 billion was traded on the Super Bowl winner alone, one of the largest single-event volumes ever seen in prediction markets.
- On Kalshi, daily trading volume crossed $1 billion, marking a 2,700% YoY increase around the event.
- Sports events, especially the Super Bowl, had become the single biggest liquidity driver for prediction markets.
Prediction Market Volume grew 5x in a week
- Prediction markets allowed users to trade in and out of positions live, meaning volume figures were far higher than traditional bets.
- Prediction market activity surged day-by-day into Super Bowl weekend
Sports = majority of prediction markets